Role

Regional President, Americas for Adform, the largest independent advertising technology platform in Europe. Adform’s world-class technology enables marketers to deliver superior results through enhanced human/machine collaboration. Adform has been named a Gartner “Magic Quadrant Leader” for three years in a row.

Brief

Executive with deep advertising technology sales and marketing experience able to spearhead the company’s next phase of growth in the United States market with full P&L accountability. Proven leader capable of attracting talent and building a high performing team. Seasoned ad tech leader able to refine Adform’s brand reputation and differentiate the company in a competitive marketplace.

Placement

John Piccone, former President and CRO for Simulmedia. John helped launch and build Simulmedia, the largest advanced TV advertising platform. Earlier, John led commercial development, sales and product/market fit for leading ad tech companies including Innovid, HealthiNation (acquired by GoodRX) and BlackArrow (acquired by Cadent).